Real Training. Real Tools. Built Inside a Real Proactice.
Every course PLA offers does two things. It changes the lens you are looking through, and it gives you specific, practical tools to act on what you now see. New cohorts open throughout the year. Drop us your information for any course and we will let you know the moment the next one opens.
Not sure where to start? Watch the free masterclass first.
Available Now | 90 Minutes | CE Eligible | Flagship Course
Secrets to Going Out of Network
The honest, practical roadmap for transitioning your practice out of insurance, taught by the team who actually did it.
Going out of network is the single biggest decision most private practice owners will ever face, and almost no one is teaching it from experience. We are. In ninety minutes, we walk through exactly what we did, what we wish we had known, and what every owner needs to understand before they make the move.
What You Will Learn:
The honest truth about what fee-for-service actually requires
The mistakes most owners make in the transition and how to avoid them
How to communicate the change to your team and your patients
What to do in the first 90 days after going out of network
How to build the patient experience and brand that makes the transition work
The PLA Course Library
Built around real frameworks, tested inside a real practice over 20 years. Each course runs in cohorts throughout the year. Get on the list for the ones that matter to you.
Next Cohort Forming | On Demand Course
Leadership
Become the kind of leader your team actually wants to follow.
Most practice owners were never taught how to lead. They were taught how to practice. This course fills the gap, giving practice owners the practical leadership skills they need to build accountability, inspire their team, and lead with clarity and confidence every single day.
What You Will Learn:
What leadership actually looks like in a private practice
How to lead different personalities and work styles
Building accountability without micromanagement
Having the hard conversations and doing it well
How great leaders create a culture people choose to stay in
Next Cohort Forming | Online or In-Person
World Class Culture
The foundational course on building the culture that makes everything else in your practice work.
Culture exists in your practice whether you work on it or not. The question is whether it is working for you or against you. This course is the most comprehensive training PLA offers on building the culture foundation that makes everything else work, your team, your patient experience, your systems, and your results.
What You Will Learn:
What world-class culture actually looks like in a private practice
The Human First leadership philosophy and how to apply it
How to build a team that takes ownership, shows up with pride, and stays
Communication Virtues, the behaviors that build trust and loyalty
Heart Hungers, what your team and patients are really looking for
How to create a practice culture that attracts the right people and repels the wrong ones
Practical systems for sustaining culture over time
Next Cohort Forming | On Demand Course
Marketing & Branding
Build a brand that attracts your ideal patients and stands out from every other practice in your market.
Most dental marketing looks exactly the same, generic websites, stock photos, the same messaging every other practice uses. This course teaches private practice owners how to build a brand that is authentically theirs, attracts the right patients, and makes it immediately clear who you are and who you serve.
What You Will Learn:
What makes a private practice brand magnetic versus generic
How to identify and communicate your unique practice identity
Internal marketing, what your team says and does every day
External marketing, your website, social media, Google presence
How to attract patients who are the right fit and repel those who are not
Next Cohort Forming | On Demand Course
Patient Experience
Create a patient experience so extraordinary that patients do not just return. They bring everyone they know.
Patient experience is not what you say. It is every single touch a patient has with your practice, from the first phone call to the follow-up after their appointment. This course teaches practice owners how to design and deliver an experience that builds loyalty, drives referrals, and sets you apart from every other option in your market.
What You Will Learn:
What patients are really measuring at every touchpoint
The Emotional Homes framework, what drives patient loyalty
Communication Virtues in action, how your team builds trust
How to create a patient experience that generates believers
Building a practice patients talk about without being asked
Next Cohort Forming | On Demand Course
Case Optimization
A simple, honest system that helps your team present treatment with confidence and integrity.
Case acceptance is not about selling. It is about listening, building trust, and presenting what a patient actually needs in a way they can understand and act on. We call it Case Optimization, not Case Acceptance, because our goal is to optimize every touchpoint in the patient journey to build maximum trust.
What You Will Learn:
Why most case presentation systems overcomplicate it
The consultative approach, listening before presenting
How to build trust at every touchpoint before you ever present a case
A simple system your entire team can learn and apply
How to present treatment with honesty and confidence
Next Cohort Forming | On Demand Course
Operating System
The meeting rhythm and operating cadence that keeps your entire practice moving in the same direction.
Most practices run on whatever happens to happen each day. The owner reacts. The team scrambles. Nothing connects. This course teaches the meeting rhythm and operating cadence that turns chaos into clarity. From the daily huddle to the annual budget, this is the operating system that makes your practice a self-managing machine instead of a daily fire drill.
What You Will Learn:
The Daily Huddle, what to cover and what to leave out
The Weekly Team Meeting and how to keep it productive
The Weekly Leadership Meeting that drives accountability
Quarterly planning with Rocks that actually get done
The Annual meeting that sets the budget and the vision for the year
How the rhythms connect to create a self-managing practice
Next Cohort Forming | On Demand Course
Standardized Work: The System That Drives the Dream Practice
Build a practice that runs with excellence whether you are in the building or not.
Most practices run on heroics, the owner or a key team member holding everything together through sheer willpower. This course teaches the Process Formula. How to build standardized work, job breakdowns, scorecards, and an accountability structure that make excellence repeatable. You build it once in order. Then it runs forever.
What You Will Learn:
Standardized Work, define what great looks like in every role
Job Breakdowns, break every task into repeatable, teachable steps
Scorecard, measure what matters so you can see reality clearly
Accountability Structure, assign ownership so nothing falls through
How to transition from heroics to a well-oiled machine that runs itself
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New cohorts and live events are scheduled throughout the year. Drop your email below and we will let you know when the next one opens.