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“If you’re lucky enough to work with Jody, you’ll not only get expert-level guidance on business and marketing, you’ll get a leader who genuinely cares about helping you succeed.”

- Terri Chaplin

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Common Questions from Dentists Like You

  • We understand that's a common concern. In the masterclass, we'll walk you through proven strategies for communicating the value of your services to patients and building a strong patient base that prioritizes quality care. We'll also discuss flexible payment options and strategies for attracting patients who appreciate a fee-for-service model. You'll learn how to position your practice as a premium provider and build patient loyalty that goes beyond insurance coverage.

  • That's precisely why this masterclass is so important. We'll show you how operating outside of insurance networks can actually increase your profitability. By setting your own fees and focusing on high-quality care, you can generate more revenue and reduce the administrative costs associated with insurance claims. We'll also cover financial management strategies to optimize your practice's performance and create a sustainable business model. Investing in this program is an investment in your future financial stability.

  • Absolutely. A significant portion of the masterclass is dedicated to streamlining operations and reducing administrative overhead. We'll provide you with practical tools and systems to simplify billing, manage your team effectively, and minimize the time spent on paperwork. By focusing on efficient systems, you'll free up valuable time to focus on patient care and grow your practice.

  • What sets us apart is our real-world experience and proven success in building an insurance-free, fee-for-service practice. We're not just teaching theory; we're sharing the exact systems and strategies that we've used to create a thriving practice. The masterclass provides a step-by-step roadmap tailored specifically for private dental practices, focusing on actionable strategies you can implement immediately. We are also focused on the culture of your practice, which is often missed in other programs. We also provide ongoing support and guidance to ensure your success.

Find Your People Inside the Private Practice Dentists Community

Owning a practice can feel isolating, even when you're surrounded by other professionals. That’s why we created Private Practice Dentists, a free Facebook group built exclusively for current and aspiring private practice owners who want more than survival… they want joy.

This isn’t just another dental group. It’s a space for meaningful growth, real support, and honest conversations about what it really takes to build a fee-for-service practice that reflects your values, energizes your team, and brings you fulfillment.

Whether you're a student dreaming of ownership, an associate preparing for the leap, or a seasoned dentist ready to lead with more clarity and connection, you're welcome here.

New Around Here?

If this is your first time here, welcome! Pugh Leadership Academy exists to help private practice owners lead with confidence, build stronger teams, and grow freedom-driven businesses.

Want to know more about how it all started—and who’s behind it? Head over to our About page to learn more.